Fitness Influencer
Case Study

How a Fitness Influencer Solved Her Audience’s Biggest Pain Points and Had a 273% Lift in Revenue With the Help of Nimble Fox Marketing

Nimble Fox Marketing was initially brought on to build a lead generation chatbot for a fitness influencer client of ours, but after discussion we decided that a new email marketing and Facebook/Instagram marketing campaign for her next launch would be a great fit.

Once we began doing research on her audience, we found that what a large portion of them were actually looking for in a program was something that had initially been overlooked. This was an eye-opening insight that we would use to launch her newest program and something that I highly recommend all businesses do before launching their product.

Make sure to ask your audience exactly what their challenge is and help them fix it.


Crafting the Launch…

After deciding that the next new product that she should launch would be tailored to what her audience had let us know they were looking for, our client got hard at work completing the new workout program and challenge. 
 
Meanwhile, John and the Nimble Fox Marketing team were able to begin mapping out the new sales funnel, Facebook chatbot plan, and Facebook and Instagram marketing campaigns that would drive the ship.


Email Marketing…

Email marketing is a huge untapped resource for a lot of businesses. Most think that they shouldn’t be emailing too often because they want to make sure they’re not bothering their list.

They forget that those people joined their list for a reason and that it’s their duty to provide as much value as possible to them. It’s your duty to sell your audience any products you offer that will benefit their lives. 

Sometimes that means you send them an email every day for a week or even two during a launch. You don’t have to (and probably shouldn’t) send them an email every single day of the year, but during a launch, that should be your main focus.

Our client was already sending out a good number of emails to her list, but when we came onboard we took it to another level. We helped her craft a new welcome series that would warm up and delight her new audience and we also crafted a sequence of launch emails that ended up bringing in the majority of sales for this launch.


Launch Day…

After making sure the sales funnel was locked in, our emails were ready to send, and everything was in place, we shot out the first email and immediately knew that this challenge wasn’t going to be like the other launches from before.

This was exactly what these women were looking for and solved one of their biggest challenges. We had built a program that was exactly what her audience told us they wanted.

During the last few days of the launch we turned a Facebook Live that our client had recorded about the challenge into an ad retargeting her audience. This Facebook Live answered all the questions her audience was having about the challenge and built up a huge amount of social proof.

This ad completely smashed the results we were getting with any others we were running and brought in 46 sales by itself with a Cost Per Purchase of $1.56 and a CTR of 18.21%!
What really helped take this ad to the next level was a mix of a few things:

  • It had built in social proof from all of the comments her audience left on the post.
  • ​Instead of a normal ad, it looks like an organic post that would come across their timeline
  • ​Facebook LOVES when an ad has a ton of engagement. This post was chock full of engagement (347 likes, 209 comments, 19 shares, and 10k Views)
Her audience went crazy for this new challenge and sales continued steadily throughout the week of the launch up until the end of the signup period.
 
When the clock struck midnight, we saw that we had just brought in 273% more revenue than the last launch she did!
 
As soon as we were done, we knew that this was just the beginning and we were already planning the next launch which will be even larger than this one.

Want to Chat About Your Next Launch?



Copyright © 2019 - Nimble Fox Marketing