Email marketing is a huge untapped resource for a lot of businesses. Most think that they shouldn’t be emailing too often because they want to make sure they’re not bothering their list.
They forget that those people joined their list for a reason and that it’s their duty to provide as much value as possible to them. It’s your duty to sell your audience any products you offer that will benefit their lives.
Sometimes that means you send them an email every day for a week or even two during a launch. You don’t have to (and probably shouldn’t) send them an email every single day of the year, but during a launch, that should be your main focus.
Our client was already sending out a good number of emails to her list, but when we came onboard we took it to another level. We helped her craft a new welcome series that would warm up and delight her new audience and we also crafted a sequence of launch emails that ended up bringing in the majority of sales for this launch.